The goal of the game should be obvious within the game's context. Having a clear, compelling goal will help players understand what all other aspects of the game have in achieving that goal. (It may also help the game designer in cutting out fluff that complicates the rules without really contributing to the game (SimpleAsPossible.))
With the exception of ?AbstractGames, a good compelling goal should be tied to the theme of the game. This will help in remembering what the goal and how it is to be achieved, in addition to aiding SuspensionOfDisbelief.
Therefore, the goal of the game should be compelling to the player, and obvious within the games theme (if any.)
Inspired by ThematicDesign. Also called "Provide an enticing long term goal" in Better By Design, March 2002, and later expounded upon in April 2003.
CategoryGoodIdea
